New media properties bring the company’s revenue from digital advertising and events to more than 60 percent.
TINTON FALLS, NJ – February 28, 2018 – Group C Media, Inc. today announced that it has acquired LawnSite and PlowSite from Grand View Media Group, Inc. Group C Media, Inc. publishes Business Facilities and Facility Executive magazines and their websites, BusinessFacilities.com and FacilityExecutive.com, and produces the Business Facilities LiveXchange and Facility Executive Live! events.
“We’re excited to add LawnSite and PlowSite to our existing portfolio of media properties,” said Ted Coene, Co-President of Group C Media, Inc. “We see definite synergy with our brands, particularly with Facility Executive, which covers the entire building environment. With the addition of LawnSite and PlowSite, we can extend our coverage to all-season maintenance, from landscaping through snow removal, of a facility or residence. We’re also bringing aboard a great team, and look forward to working with them to serve their audience and advertisers. ”
The digital strategy and social communities attracted Group C Media, Inc. to LawnSite and PlowSite, according to Coene.
“Their digital efforts are very unique for their market segment. They offer something to advertisers that none of their competitors can provide,” said Coene. “In addition, it makes Group C Media, Inc. a truly diversified media company. Over 60 percent of our revenue will now derive from digital advertising and events. We’re going to look at making strategic additions to the LawnSite and PlowSite brands through live events to serve this growing market. We think there’s a great opportunity there!”
Group C Media, Inc. declined to share specific details about the transaction.
About Group C Media, Inc.
For over 50 years, corporate executives have relied on Group C Media Inc.’s leading information brands to achieve business success. Through its print products, online capabilities and face-to-face events, Group C Media, Inc.’s mission is the same — to provide relevant content and connections for its audiences and advertisers. We educate the markets that we serve with quality content that’s created and delivered by a team that possesses a strong combination of industry experience, marketing savvy and operations expertise. Group C Media, Inc.’s portfolio of products provides our audiences with the information they need to do their jobs more effectively.